The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Twister Campaign
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
THE HOUSE IF IMAGINATION
Agency: HEIMAT / Berlin
Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
MOTTAINAI GARBAGE BAG
Agency: MAQ inc.Tokyo / TOKYO
Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign
Inujima Art Project Signage Design
Agency: Nippon Design Center / Tokyo
Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign
OBJECTS OF POCKET - KAFKA
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8
Agency: AlmapBBDO / São Paulo
Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman
Agency: Grey Beijing / Beijing
Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips
Agency: Leo Burnett Italy / Milan
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded
Agency: PT. Bates141 Indonesia / Jakarta
Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
King Kong
Agency: Y&R Propaganda / São Paulo
Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single
Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg
Client: Svenska Spel Category: Branded Applications / Desktop
Save paper Save Trees
Agency: DDB Berlin GmbH / Berlin
Client: DDB Worldwide Category: Branded Applications / Desktop
A Day in The Life of Chennai
Agency: JWT / Mumbai
Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival
Agency: TBWA\NEBOKO / Amstelveen
Client: IDFA Category: Cinema Advertising / Campaign
SOPHIE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Someday, Today
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Matchbox City
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Mansion
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
19 Below Corporate Identity
Agency: Barkley / Kansas City
Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva
Agency: Blok Design / Mexico D.F.
Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary
Agency: ENJIN Inc. / Tokyo
Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation
Agency: GJP Advertising + Design / Toronto
Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity
Agency: Happy F&B / Gothenburg
Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery
Agency: Paprika / Montreal
Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window
Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity
Agency: Wolff Olins / New York
Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Twister Campaign
Category:
Environmental Design / Campaign
Annual ID:
09198D
Award:
2009 Design Merit Award
Agency:
EIGHT / Tokyo
Client:
KINRANKAI
Title:
KINRAN
Category:
Environmental Design / Campaign
Annual ID:
09199D
Award:
2009 Design Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach DIY /Home Improvement
Title:
THE HOUSE IF IMAGINATION
Category:
Environmental Design / Campaign
Annual ID:
09200D
Award:
2009 Design Merit Award
Agency:
MAQ inc.Tokyo / TOKYO
Client:
GARBAGE BAG ART WORK
Title:
MOTTAINAI GARBAGE BAG
Category:
Environmental Design / Campaign
Annual ID:
09201D
Award:
2009 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Naoshima Fukutake Art Museum Foundation
Title:
Inujima Art Project Signage Design
Category:
Environmental Design / Campaign
Annual ID:
09202D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET - KAFKA
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09116A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
AUDI
Title:
AUDI R8
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09117A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Fish in the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09118A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09119A
Award:
2009 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ smart
Title:
HOMAGE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09120A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
GSK
Title:
Panadol - Milkman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09121A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
iuraGt
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09122A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Batman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09123A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
Procter & Gamble
Title:
Hair Lips
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09124A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Clock
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09125A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Slide
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09126A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09127A
Award:
2009 Advertising Merit Award
Agency:
PT. Bates141 Indonesia / Jakarta
Client:
PT. Digital Asia Utama
Title:
Photoshop Sweded
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09128A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09129A
Award:
2009 Advertising Merit Award
Agency:
Y&R Propaganda / São Paulo
Client:
Tam Airlines
Title:
King Kong
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09130A
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Annual ID:
09199N
Award:
2009 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
DDB Worldwide
Title:
Save paper Save Trees
Category:
Branded Applications / Desktop
Annual ID:
09200N
Award:
2009 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Annual ID:
09201N
Award:
2009 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
THE TIMES OF INDIA
Title:
A Day in The Life of Chennai
Category:
Cinema Advertising / Campaign
Annual ID:
09410T
Award:
2009 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Annual ID:
09411T
Award:
2009 Advertising Merit Award
Agency:
TBWA\NEBOKO / Amstelveen
Client:
IDFA
Title:
IDFA - International Documentary Film Festival
Category:
Cinema Advertising / Campaign
Annual ID:
09412T
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
SOPHIE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09160D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Someday, Today
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09161D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Matchbox City
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09162D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
The Hong Kong Jockey Club
Title:
Mansion
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09163D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09164D
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09099D
Award:
2009 Design Merit Award
Agency:
Blok Design / Mexico D.F.
Client:
Evolutiva
Title:
Evolutiva
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09100D
Award:
2009 Design Merit Award
Agency:
ENJIN Inc. / Tokyo
Client:
ENJIN Inc.
Title:
ENJIN Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09101D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
All Hail Ideation
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09102D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09103D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Sam Communications
Title:
Sam Stationery
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09104D
Award:
2009 Design Merit Award
Agency:
Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client:
Sulakshan Kulkarni Cricket Academy
Title:
Broken Window
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09105D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09106D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
KGB
Title:
KGB Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09107D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09108D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09178A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09179A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09180A
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Long Live Diversity
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09181A
Award:
2009 Advertising Merit Award
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Marquee Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09182A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09183A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09184A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09185A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09186A
